Sweet potato is a vital crop for food security and economic development but high post-harvest losses hinder its potential. This study, conducted in Vandeikya Local Government Area, Benue State, Nigeria, investigated how farmers’ awareness of value-added innovations could reduce these losses. Data for the study was sourced from 384 respondents using interview and focused group methods and were analyzed both quantitatively and qualitatively.

The diffusion of Innovation theory formed the theoretical base of the study. Major findings of the study revealed that majority of the farmers (68.1%) were not aware of the post – harvest value-added innovations available in the sweet potatoes value chain. Furthermore, farmers’

awareness level of the post – harvest value-added innovations available in the sweet potatoes value chain was found in the study to be at 31.9 percent. The chi – square test of significance indicated a significant relationship (x 2 = 154.04, p < .05) between farmers’ awareness of value-added innovations of sweet potatoes and reduction in post-harvest losses of sweet potatoes.

The Phi coefficient of 0.633, further suggests a strong association between farmers’

awareness of value-added innovations and reduction in post-harvest losses of sweet potatoes in the study area. The study concludes that farmers’ lack of awareness of the value – added innovations of sweet potatoes is the primary cause of post-harvest losses of the crop in the study area. The study recommends implementing targeted awareness campaigns and effective training programs to enhance farmers’ knowledge and adoption of these innovations. Such initiatives are key to boosting their revenues and improving the sweet potato value chain in the region.