Abstract

The study examined effects of marketing strategies on entrepreneurship development in Imo State. It also attempts to determine the extent to which advertising increase sales of the firm. The researchers adopted survey method, using questionnaires to gather data from the selected business enterprises within the state. Three LGAs were drawn from each of the three senatorial districts of the state. The findings showed that marketing strategy such as advertising enhances the sales growth of any company. It was also noted that the use of segmentation strategy has a positive effect on the overall profitability of the firm. It is recommended that entrepreneurs should be able to understand the need for customer satisfaction in other to create a niche over the product they sell. Entrepreneurs should engage in more aggressive advertising by making use of the mass media such as TV, Radio, Internet, Newspapers, Magazines tec. As well as guerilla marketing (Advertising) to ensure that their customers are reached wherever they are located.