Abstract

Inherent in every man is a burning desire to know what the future holds for him. It has never been the desire of man to thread on the path of the unknown. Born out of man inquisitiveness and desire to know are various scientific and technological inventions as well as economic laws, theories and principles that govern the business world; they are all rooted in a veritable scientific research (Egwu, 2005). The path leading to a number of great and very successful organizations, many believe, is always traceable to research. It thus, presents itself as the diviner of the business world that tells the past, present and future, and giving managers the necessary advice to avoid a potential problem that is easily encountered but not immediately obvious as well as possible strengths and opportunities to capitalize on. The above gives a peep into the concept of business research, our cross for this study.