Abstract

The success of companies that operate globally is dependent on how well they adapt to the global business environment. To this end the alignment of a firm's resources and capabilities as well as its strategies, structures and its environment are vital in improving the overall performance of a firm. This study sought to evaluate the effect of business-IT strategic fit on the performance of MTN Nigeria Limited. A sample size of 113 staff of MTN Abuja branch was used to solicit for information from respondents and data was analyzed using hierarchical regression analysis. The result from the regression analysis showed that business-IT strategic fit had a positive effect on business performance of MTN Nigeria Limited. Likewise, environmental uncertainty moderated the positive relationship between business-IT strategic and performance. Therefore, businesses need to take not that fit between IT strategy and strategic orientation of the firm contributes to business performance with this relationship impacted negatively if environmental uncertainty is ignored in the strategic management process.