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Nigeria Journal of Management Sciences (NJMS), Benue State University

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Effective Management During Recession (A Study Of Fast Food Restaurant In Warri, Delta State)

EGBERI AGBARHA KELVINDepartment of Business Administration and Management, School of Business Studies, Delta State Polytechnic, Ozoro, P.M.B. 5, Ozoro Kelvinegberi76@gmail.com

ERUTEYA ERNEST EJIRODepartment of Business Administration and Management, School of Business Studies, Delta State Polytechnic, Ozoro, P.M.B. 5, Ozoro.

Abstract

This paper is aimed at assessing the effect of management experience in operating a successful Fast Food outfit using selected fast food restaurants in Warri, Delta State. Survey research design method was adopted, simple random sampling was used and a total of 220 employees of selected restaurants were sampled. Multiple regression analysis was employed for the analytical purpose to review the nature of statistical significance among the studied variables. The findings show that there is a significant positive relationship between Management experience, Service Quality and performance of restaurants in Warri, Delta State. The study conclude that In the present recession state of Nigerians economic, Managers with the experience on how to improve staff productivity, make scheduling of jobs easier, make staff to perform tasks at their highest skill level, serve customers well, and understand the market trends so as to develop effective marketing and operational strategies will give the organization competitive edge over others in the industry. Therefore, it is recommended that for managers of restaurants and other food outfits to cope with the present economic realities of recession, they should be train their staff to acquire the necessary skill and experience needed for effective management, good service offered to customers to their delight.

To get access to the full text of this article: Faculty of Management Sciences, Benue State University, Makurdi, Nigeria.

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